A recent Facebook ad ran by the Unilever brand, Dove, completely missed the mark. The ad displays a black woman transforming into a white woman after using their product. Dove issued an apology after makeup artist Naomi Blake reached out to the company to voice her concerns. The question is, would Dove have issued an apology or even pulled the ad if Blake didn't question their messaging? Well this isn't the first time the brand has been accused of releasing racist ads. Back in 2011, Dove ran an ad that displayed 3 women from lightest to darkest with the words "before" and "after." Indicating that the black woman had dry, undesirable skin and once you used the lotion, then your skin would be like the white woman. Again I ask, what is their message? Are they still using the same advertising agency? I guess they will be amongst the other companies hiring a new VP of Multicultural Marketing!
If you haven't seen his apology, check it out on his Instagram here ! By now, everyone has heard or seen the Kevin Hart scandal unravel over the past few days. The question is how do you handle it? As a PR professional, we do our best to maintain the best light for our clients, but every now and then, we have to jump in to crisis mode. Here are a few suggestions from our CEO, Tiffany Cadogan. In situations like this, the client must be completely open and honest with their publicist . There is no way for us to get ahead of a situation if we aren't even aware. According to People.com , the alleged extortionist has hired a high powered attorney and will come forward with her side of the story. Let's hope he told the truth! The client should seek counsel to advise them of legal actions and to handle negotiations . The extortionist in Hart's case is apparently willing to take a lie detector test for the right price. Any money issue or settlement relating to crisis