Kevin Hart: The PR Perspective

If you haven't seen his apology, check it out on his Instagram here!

By now, everyone has heard or seen the Kevin Hart scandal unravel over the past few days. The question is how do you handle it? As a PR professional, we do our best to maintain the best light for our clients, but every now and then, we have to jump in to crisis mode. Here are a few suggestions from our CEO, Tiffany Cadogan.

In situations like this, the client must be completely open and honest with their publicist. There is no way for us to get ahead of a situation if we aren't even aware. According to People.com, the alleged extortionist has hired a high powered attorney and will come forward with her side of the story. Let's hope he told the truth!
The client should seek counsel to advise them of legal actions and to handle negotiations. The extortionist in Hart's case is apparently willing to take a lie detector test for the right price. Any money issue or settlement relating to crisis management is definitely out of the scope of PR.
The client needs to maintain a low profile, but still carry on with their regular "work" schedule. Kevin was seen out and about with his wife, Eniko Parrish, grabbing a bite to eat yesterday. This small action sparked additional conversations, but controlled additional rumors that may have sparked from their absence.

What do you think? How should Kevin Hart's publicist handle this extortion scandal?

Comments

Rachel Roy Booted; Tory Burch Named New Columnist for Luxury Magazine

photo Courtesy of toryburch.com Sources from Women's Wear Daily reports that designer Tory Burch will replace the current "Ask a Designer" columnist and designer, Rachel Roy , as InStyle's new resident expert. Continuously expanding her brand, Burch is doing an amazing job keeping her consumers in the fashion loop via The Tory Blog . She recently acquired an 80,000 SF space in the trendy Hudson Square area to put her in the "heart of creativity."

Dove Missed the Mark with Recent Facebook Ad

A recent Facebook ad ran by the Unilever brand, Dove, completely missed the mark. The ad displays a black woman transforming into a white woman after using their product. Dove issued an apology after makeup artist Naomi Blake reached out to the company to voice her concerns. The question is, would Dove have issued an apology or even pulled the ad if Blake didn't question their messaging? Well this isn't the first time the brand has been accused of releasing racist ads. Back in 2011, Dove ran an ad that displayed 3 women from lightest to darkest with the words "before" and "after." Indicating that the black woman had dry, undesirable skin and once you used the lotion, then your skin would be like the white woman. Again I ask, what is their message? Are they still using the same advertising agency? I guess they will be amongst the other companies hiring a new VP of Multicultural Marketing!

Tribute to Maya Angelou, The Phenomenal Woman

Today we said goodbye to one of the greatest orators of all time! Dr. Maya Angelou has served as an inspiration to millions through her words, actions, and commitment to civil rights. She was a living legend and her influence on our culture is priceless. Most noted for her poems, "Phenomenal Woman" and "Still I Rise," she instilled a sense of pride in women everywhere. In addition to these noted works, Maya Angelou has set the standard by being: - San Francisco's 1st African American female cable car conductor - 1st African American Woman to have her screenplay turned to film, Georgia I remember the first time I was introduced to Dr. Angelou's story in 4th grade. I'm not sure if I was suppose to be reading it, but my older sister had "I Know Why The Caged Bird Sings" laying around. All I could say was WOW! How could a girl just a few years older than me go through so much. From that point, I began to appreciate life and all that God ha...

Sapphire Social

Search This Blog