Kevin Hart: The PR Perspective

If you haven't seen his apology, check it out on his Instagram here!

By now, everyone has heard or seen the Kevin Hart scandal unravel over the past few days. The question is how do you handle it? As a PR professional, we do our best to maintain the best light for our clients, but every now and then, we have to jump in to crisis mode. Here are a few suggestions from our CEO, Tiffany Cadogan.

• In situations like this, the client must be completely open and honest with their publicist. There is no way for us to get ahead of a situation if we aren't even aware. According to People.com, the alleged extortionist has hired a high powered attorney and will come forward with her side of the story. Let's hope he told the truth!
• The client should seek counsel to advise them of legal actions and to handle negotiations. The extortionist in Hart's case is apparently willing to take a lie detector test for the right price. Any money issue or settlement relating to crisis management is definitely out of the scope of PR.
• The client needs to maintain a low profile, but still carry on with their regular "work" schedule. Kevin was seen out and about with his wife, Eniko Parrish, grabbing a bite to eat yesterday. This small action sparked additional conversations, but controlled additional rumors that may have sparked from their absence. 

What do you think? How should Kevin Hart's publicist handle this extortion scandal?