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Showing posts from October, 2017

Dove Missed the Mark with Recent Facebook Ad

A recent Facebook ad ran by the Unilever brand, Dove, completely missed the mark. The ad displays a black woman transforming into a white woman after using their product. Dove issued an apology after makeup artist Naomi Blake reached out to the company to voice her concerns. The question is, would Dove have issued an apology or even pulled the ad if Blake didn't question their messaging? Well this isn't the first time the brand has been accused of releasing racist ads. Back in 2011, Dove ran an ad that displayed 3 women from lightest to darkest with the words "before" and "after." Indicating that the black woman had dry, undesirable skin and once you used the lotion, then your skin would be like the white woman. Again I ask, what is their message? Are they still using the same advertising agency? I guess they will be amongst the other companies hiring a new VP of Multicultural Marketing!